Last year we’ve cooperated with Marcel. It was uncomplicated and successful. A fast and direct communication has achieved a smooth process and amazing results. As his professionalism and good work we can only recommend a cooperation.
— Brand Communications - Mazda Germany

When Mazda asked me to take part of the #MyMagicRoadtrip campaign I accepted a challenge to create content within a very short amount of time. Stared at the Airport of Zurich I had half a day left before the sun would set. Scenic stops near Lauterbrunnen and the famous Furka Pass were made to capture some typical Swiss scenery.

Special about this project was the accommodation for the night. Mazda organized a container made out of steel and clear glas with an amazing view onto the Lac de Moiry.

Sleeping under thousands of stars the wake up call was an early one to capture the first morning light reaching the blue lake in the Swiss mountains. It was great to have the scenery to myself focusing on the project. After the sunrise it was time to drive back to the Zurich airport.

The goal of this campaign was to combine the functionality of the Mazda CX-5 and the beauty of the Swiss alps in one project. All within 24h as a challenge to show how easy it is to get away from the busy city of Zurich all the way to the very South of Switzerland.